About the role
Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.
Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there's one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.
This is a new role, on a new team. The Brand Team sits alongside Design Systems in Design Foundations and keeps Discord's identity, voice, and visual system consistent across every surface where the brand appears. We run the brand like an internal product: we set its strategy, build and maintain its guidelines and tools, enable other teams to use it on their own, and review brand-facing work across product, marketing, partnerships, and legal. Marketing is a client of Brand: we equip their work with a brand that stays clear and current, while campaigns, ads, and launch messaging stay theirs to run.
You're a brand designer with gaming in your bones who can set the vision and do the work. You think in systems: logo, color, type, iconography, illustration, and motion are parts of one identity, and you know how to write the rules that keep it coherent when hundreds of people use it. You're as comfortable presenting brand architecture to executives as you are refining a wordmark. You're a generous partner who grounds every decision in reasoning rather than taste, and you'd rather teach a team to use the brand well than gatekeep it.
This person will report to the Director of Product Design, Design Foundations.
What You'll Be Doing
- Defining Discord's brand strategy: positioning, brand architecture across the master brand and sub-brands like Nitro (Discord's premium subscription), and the narrative of what Discord stands for and for whom
- Owning and evolving Discord's visual identity system, including logo, wordmark, color, typography, iconography, illustration, and motion
- Building and maintaining brand and sub-brand guidelines, including standards for co-branding, partnerships, and third-party integrations, and partnering with Voice & Tone and User Communications to bring the Voice & Writing Guide into the brand system
- Building templates, design kits, asset libraries, and a self-serve brand portal, and enabling teams to use the brand on their own through office hours, a support channel, onboarding, and workshops